Bhubhinder Singh is the Group Sales & Marketing Manager at A to Z Textile Mills Ltd., Tanzania, a leading manufacturer and distributor of a variety of public health and agricultural products. In the grain sector, A to Z is best known for its AgroZ® brand of hermetic storage bags which is a key solution to post-harvest losses and preservation of grain quality.
With over 35 years of sales and marketing experience, Bhubhinder has held various senior roles in South Asia and now in Africa. Prior to his current role, he served as the Head of Sales and Marketing at Sumaria Group, Nyanza Bottling Co. Ltd and SABCO Coca-Cola Kwanza.
Bhubhinder has launched the AgroZ brand of products for Horticulture and Post-harvest management in 2015 in Tanzania and Kenya and spread to Zambia, Uganda, Mozambique and Sudan. He is now ready to launch in Rwanda, Malawi, Zimbabwe, Ethiopia and Nigeria.
Under the AgResults Program in Kenya, the AgroZ Bag ended with 33% market share out of 9 implementers with 14 devises. In the last 4 months towards the end of the program the AgroZ Bag market share was 62%.
He is passionate about farming, focusing on crop harvesting which is very important to him as it plays a huge role in enhancing food security. He empowers smallholder farmers to improve their farm storage practices, exemplified by his commitment to support farmers’ adoption of Hermetic Storage Technologies (HSTs) and his involvement in A to Z’s partnership with the International Institute for Tropical Agriculture to manufacture and distribute the Aflasafe® product to combat aflatoxin in the grain value chain.
Bhubhinder holds a B.Sc. (Hons.) in Zoology from Calcutta University, and an
MBA in Marketing from University of Delhi.
The 8th AGTS will look to find solutions for the missing pieces of the grain trade puzzle and attempt to come up with an action plan to deliver more and better grain trade on the continent.
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